Blog URL / Path Advantages of Installing Wordpress in Root?

Most blogs I know (except Matt Cutts’ blog) are installed on root. But what’s wrong with installing a blog in a subdirectory? Here’s a list of pros and cons, in case you’re like me trying to decide where to install your next blog.

Pros:

  • Easier to run linktrades. It’s slightly easier to link to domain.com than domain.com/blog/.
  • Shorter URLs. As a rule of thumb, prefer shorter URLs to longer ones.
  • Faster indexing. Assuming your blog is on a brand new domain, SEs may crawl deep pages faster if your inside pages are as close as possible to root (domain.com/?p=3 as opposed to domain.com/blog/2005/05/01/pagetitle.html). With enough inbounds, though, directory level shouldn’t matter.
  • Branding. You might have trouble naming your blog if you install several blogs in subdirectories under one domain. For example, I initially named this blog “Adult Blogger”, but the domain name is SEO4FUN, and the guy who owns adultblogger.com would look more legit. I wouldn’t have that problem if I installed this blog, say, on adultxxblogger.com.

Cons:

  • Limits a domain’s function to hosting just one blog. I run two blogs on this domain, plus I have a few other folders where I run SEO tests to keep an eye on algo changes and indexing activity. In other words, installing blogs in subdirectories leaves me room to breathe.

I don’t care about indexing, branding, or linktrades with this blog, so I decided to keep this blog in a subfolder.

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